Introduction to SEO and Keywords by Chantel Arnett

Introduction to SEO and Keywords

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Course Introduction
Learning Objectives
Recommended SEO Resources
Action Step
Module 1: How Search Engines Work
Module 1 Introduction
Crawling and Indexing
Providing Search Results
What Is a Keyword?
Why Backlinks Are Important
How Ranking is Determined
Action Steps
Module 2: Why SEO is Necessary
Module 2 Introduction
Important SEO Factors
1. Make Your URL SEO-friendly
2. Add Your Target Keyword or Phrase Early On in Your Post, Preferably Early in the First Sentence
3. Related Keywords and Phrases
4. Go Long With Your Content
5. H1, H2, and H3 Your Keyword
6. Place Your Target Keywords in the Very Beginning of Your Title Tag
7. Add Multimedia Like Screen Shots, Images, and Videos
8. Outbound Links
9. Internal Linking
10. Get Social
11. Page Loading Speed
12. Mobile-Friendly Design
13. User-Friendly Design
14. Security
15. Incoming Backlinks
Action Steps
Module 3: Designing Your Content with Search Engines in Mind
Module 3 Introduction
Write for Human Beings First
Link Structure
Not All External Links are Equal
Alt Tags
Meta Tags
Site Maps
Exact Match Domain Names
Action Steps
Module 4: How to Perform Keyword Research to Find the ‘Right’ Keywords for Your Content
Module 4 Introduction
What is a Longtail Keyword?
How to Perform Keyword Research
Targeting the 'Right' Keyword
Judging Keyword Value
Popular Keyword Research Tools
Keyword Density
Common SEO mistakes
Action Steps
Module 5: Measuring and Tracking Your Efforts
Module 5 Introduction
What to Track
Track Your Traffic Sources
Separate Your Traffic by Search Engine
Define Search for Keywords
Conversion Rates
Time On-Site
Tools to Help You Track Your Results
Action Steps
Course Conclusion
Action Steps
Course Resources
Printable SEO Basics Course Action Guide
106 KB
Printable SEO Publishing Checklist
23.1 KB
Printable SEO Basics Cheat Sheet
108 KB